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From Twitter to TikTok, but especially on Instagram, SoFaygo has established the cult-like following of an internet celebrity without a major co-sign. If it’s true that everything has been done independent of a record label, then what’s most impressive are the social media engagements.
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That’s a good look, but not quite as influential an endorsement as J. The rumor that he signed to Travis Scott hasn’t gotten confirmed, but at most, Scott has shown support by reposting the music video for “ Off The Map” on his IG story. The 900,000 monthly listeners from two months ago have reached 3 million and climbing.
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When we spoke in March, “ Knock Knock ” had seven million listens on Spotify it’s over 50 million now. The Cole Bennett-directed music video for his 2019 single, “ Knock Knock ,” has passed ten million views since the May 3rd premiere on Lyrical Lemonade’s YouTube. To say, he told you so, might be premature, but let’s look at the numbers. I was always getting into fights and shit.” “I don’t know why, maybe because I was different, but they would call me and my music weird.” With a light chuckle, the confident rookie added, “I was having none of that, bruh. “I started caring less about people’s opinions in 11th grade,” SoFaygo recalled, “That’s when I started wearing different kinds of clothes, dyeing my hair in all different kinds of colors, just adapting to what Atlanta was on at the time.” “But niggas used to try me, bruh,” he asserted. His need for a superstar’s resolve dates back to Junior year at Harrison High School. Self-assurance doesn’t come in short supply for the Georgia-born teen. You make it seem like you knew what was going to happen? “I did,” he replied, “I always felt like I was going to be great, bro.” I told them, bro, watch, y’all gonna see.” “I was getting backlash when I made that transition in 2018,” the 19-year-old rapper remembered, “People was not fucking with it. When Andre Dontrel Burt decided to release the three-track EP, We Are Aliens, as SoFaygo, a new pseudonym to replace his former rap name, Trvllinese, the reception wasn’t exactly favorable.